About Me

Welcome! My name is Deana Kassim, and I am a skincare specialist based in Camberley, Surrey, UK. I am also a PEOT accredited aromatherapist, salon owner and certified teacher.

I founded Beauty Boo-tique in 2002 as a major career change from fashion to the beauty industry, opening my own salon, Beauty Boo-tique, in Frimley Green, Camberley, Surrey, in 2007.

I redirected my skills in branding, fashion design and business to create my own range of natural and organic skincare. Beauty Boo-tique skincare consists of cleansers, day & night moisturisers, hand & foot balms and serums, used and developed through extensive salon treatments.

The salon was sold in 2017 for me to concentrate on my product range, aromatherapy treatments, and teaching others how to make their own natural products via my teaching academy, purodem.com

As a passionate advocate for the power of a balanced, natural holistic approach to beauty, health, and wellbeing, I have continued to develop skincare products. My new range of nature-kind skincare, Y.O.R has been born from over 20yrs of professional treatment observations, whilst continuing to create natural aromatherapy prescription remedies for my clients, helping them with eczema, psoriasis, dermatitis, anti-aging and acne, as well as stress management, anxiety, sleep issues, pain management and mood.

I look forward to the future, and taking the natural and nature-kind journey with you.